Harper May | Knowledge Hub | UK Accounting Recruitment Agency

The accounting profession is shifting as younger talent seeks purpose, flexibility and inclusive culture. This article explores how firms can adapt career paths, leadership and values to attract and retain the next generation in a rapidly evolving professional landscape.

A growing number of mid-tier accountancy firms are offering ESG services as demand rises from clients navigating regulations, risk, and opportunity. Despite skills shortages and evolving standards, ESG is becoming a key growth area across the accounting profession.

61% of UK Gen Z accountants aim to be entrepreneurs, says ACCA. The 2025 survey also highlights rising AI readiness, ongoing mental health concerns, strong pay satisfaction, and growing interest in sustainability among UK finance professionals.

AI is helping accountants manage the growing demands of Making Tax Digital by reducing admin, improving accuracy, and enabling real-time insights. As compliance requirements increase, firms using AI can maintain quality, meet deadlines, and refocus on strategic advisory work.

UK hiring confidence has fallen to a record low, with businesses warning that new tax hikes and employment law reforms are making workforce planning nearly impossible. Data from CIPD and BDO highlights rising redundancies and a sharp drop in recruitment intentions.

UK financial services face rising geopolitical and economic risks, but growth remains possible. With balanced regulation, fintech support, stable tax policy, and strategic trade partnerships, the sector can remain resilient and drive long-term national economic growth.