16. 06. 2025

The profitability engine accountancy firms are overlooking 

The profitability engine accountancy firms are overlooking 

Don’t be left in the dark. Strengthen margins, improve efficiency, and set your firm up for long-term success. 

If you haven’t connected the dots between resource management and profitability, now’s the time to start. Once seen as a back-office function, resource management is in fact a critical investment area for accountancy firms. 

Why? With the ever-evolving competitive landscape and increased private equity investment, firms are under greater pressure than ever to improve people efficiency, enhance operational performance, and protect and predict profitability – driving a sharper focus on the link between resource management and the bottom line. 

Yet, despite growing recognition of its value, many still struggle to translate it into financial performance – leading to costly inefficiencies from missed revenue opportunities to preventable write-offs. 

A new report from Dayshape and the Resource Management Institute (RMI) explores whether professional services firms can establish a clear connection between resource management, project success, and financial performance – and crucially, what is preventing them from doing so. 

Let’s walk through the key challenges and learn how to bridge this gap. 

Resource management isn’t fully aligned with financial goals 

One of the most significant barriers is the disconnect between resource management and financial objectives. While most resource management teams support broader strategic priorities, fewer than half of firms say their resourcing practices align with revenue goals. Even more concerning, only 26% of firms report that their resource management function includes financial planning and reporting. 

There is a strong intent to link resource management with profitability, but in many firms, this remains more aspiration than reality. Until resource management is embedded in financial planning, firms will struggle to close the gap. 

Limited visibility into the financial impact of resource management 

Another challenge is the lack of real-time financial visibility into resource planning decisions. The research indicates that only 14% of firms have full insight into how changes in resource plans affect project profitability, while 42% report having little to no visibility at all. 

This makes it difficult for firms to adjust resourcing strategies in ways that protect margins and optimise revenue. Without a clear view of how resource allocation impacts the bottom line, firms are left making decisions in the dark – reacting rather than proactively contributing to profitability. 

A reactive approach to profitability tracking 

Many firms still take a reactive approach to monitoring and project profitability, limiting their ability to manage revenue risks in real time. While 37% of firms proactively track project profitability, too many wait until the later stages of a project – or even after completion – to assess financial performance. 

By the time profitability issues surface, it’s often too late to take corrective action or have timely conversations with clients about potential impacts. This reactive approach not only results in missed opportunities to optimise project margin, redeploy underutilized resources, or prevent revenue leakage but can also erode client trust and satisfaction. 

To bridge the gap, firms must adopt real-time financial monitoring and proactive decision-making – ensuring they can address risks early, ensure a high level of work quality, and maintain strong client relationships. 

Systems and process inefficiencies prevent strategic decision-making 

Even when firms recognise the importance of resource management, their ability to act strategically is often hindered by outdated software systems and fragmented processes. Many firms still rely on multiple, siloed tools that fail to provide a unified view of resource capacity, project demand, and financial performance. 

As a result, resource managers struggle to identify risks – such as capacity gaps, budget overruns, or skill shortages – until it’s too late to address them efficiently. The research highlights that fewer than half of firms can perform these tasks without significant manual effort, creating an operational bottleneck that slows down decision-making and impacts profitability. 

These issues aren’t quick fixes, but firms that take a disciplined, consistent approach to improving processes and date integration will have the best shot at bridging the gap. This takes time, effort, and investment – not just in refining ways of working but also in the systems that support them. 

Moving away from outdated, disconnected tools and adopting advanced resource management software can provide the resource visibility, process standardization, and forward-looking insights that enable more informed decisions and a connection between resource planning and financial impact. 

The bottom line: Investment in resource management will pay off 

Bridging the gap between resource management and financial performance presents challenges, but also major opportunities. Firms that take resource management seriously – embedding it into financial planning, enhancing visibility, adopting real-time financial tracking, and investing in the right technology – can turn it into a powerful lever for profitability and long-term business success. 

For CFOs and business leaders, resource management isn’t just about internal operations. It’s about the bottom line. Those that recognise this and act now will strengthen margins, improve efficiency, and set their firms up for long-term success – and what business leader wouldn’t want that? As firms sharpen their focus on profitability, an efficient and strategic resource management function is key. 

This article is sourced from the following link: 

https://www.accountancyage.com/2025/06/16/the-profitability-engine-accountancy-firms-are-overlooking/